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We're looking for a logo for "Iain Sim Photography". The business is based on high quality and very personal service, and our primary product is wedding photography, aimed at the upper-middle of the market.
To learn more about the business, our current (terrible) branding, and the style of work we do, visit www.iainsim.net.
Some common characteristics amongst our photographs are that they are clean and simple, and I'd like to have a logo that reflects this. The logo should be described as crisp, modern, bold and simple, not quirky, wacky, bright. It should be memorable, but not distracting.
The logo will be used in it's full form (i.e., a graphic logo and text) on the website and business cards, email signatures etc, as well as in graphic-only form on image watermarks and products such as photo albums. So, both the text and graphic elements of the logo are important.
Iain Sim Photography
Logo Styles of Interest
Conceptual / symbolic (optional text)
Sunday, May 08, 2011
Just wanted to say thanks for all the designs that have come in so far. I've been away today and haven't had a chance to respond, but will try to give feedback tomorrow.
Added Saturday, April 30, 2011
Looking through all of the designs today, it's become clear that my brief was a little incomplete, which has resulted in some of the designs being slightly off the mark through no fault of your own. In most of these cases, the "look" is right but the theme is not quite right, so I'd like to correct that now in case you'd like to make adjustments and resubmit.
Although our products are all photographic services, albums etc, the appeal of our business is based largely on the personalities/attitudes of my wife and I, and the idea that if your wedding pictures are captured by people you enjoy spending time with, you'll be relaxed and comfortable in front of the camera and the images will be more "you" than if you're smiling only because somebody asked you to. The name Iain Sim Photography (a name I've never liked but can't think of a better alternative, and there's likely to be another design project when I do!) suggests that I do all the work, but although I'm the photographer, our clients know that my wife works just as hard for them, and clients come to us to work with a complimentary two-person team. We don't advertise much, but have used the slogan "Images with personality, captured with care" a bit, which hopefully helps put us into context a bit. For these reasons, I really can't use any logo that includes cameras, films, apertures, lenses etc, because it sends a very different message . Unfortunately a "no apertures" rule alone knocks out quite a few fantastic designs, so a major reason for this message is that I'd like to see what those designers can do when armed with a more complete brief.
Secondly, a large proportion of our work is weddings, but we do have other products, so the design can't be too wedding-focused or even love-focused, as I need to use it on children & family portraits and ideally on illustrative portrait work too. There is a lot of music photography on our site, but this will be done under a different brand (possible with another design project) in future.
I apologise for not being more explicit about these two points earlier, but only realised how important they are after seeing some designs. To summarise:
- it's important that the logo is not themed around cameras, photography or any of the technical elements of what we do
- it's also important that we can use it for weddings but also for other work.
Lastly, to make sure I'm not adding more confusion, the winning design will be for the brand Iain Sim Photography, despite my statement that I'm considering changing it - that change is a long way off.
Added Sunday, May 01, 2011
Engaged couples aged 25 - 35, in Australia, with a preference for clean, crisp, simple design.
Look and Feel
Each slider illustrates characteristics of the customer's brand and the style your design should communicate.
- A font which stands out from the pack, and either an image or initial-based graphic. The spelling of my name "Iain" is uncommon in Australia, so it's very important that all letters are very clearly identifiable and that it is correctly spelt.
Nice to Have:
- Some colour or tone/shade is important (i.e., not completely black and white), but it should be subdued.
Should Not Have:
- Please don't use bright colours or traditional fonts. Also, the graphic should not be an image of a camera, a bride, or anything to do with cameras/photography (e.g., apertures, lenses, film etc).
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on Friday, April 29, 2011 |
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