Job Type
Newsletter Design |
Task Outline
- Create a Newsletter Design
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Task Description
Hello!
We're a small fashion label based in Melbourne, Australia.
We'd like an HTML email template to use for a monthly enewsletter that goes to boutique buyers and media. Whilst we don't have formal brand guidelines, it should reflect the brand as shown on our website (www.thisisbento.com).
Ideally we'd like to find a freelance graphic design partner that can help with ongoing work (like revamping our blog, magazine design and layout, etc).
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Deadline
Friday, April 22, 2011 |
Target Market(s)
We're a premium clothing label and as such our boutique buyers respond well to design that reinforces this positioning.
Buyers are all english-speaking and have large budgets.
Our newsletter has a name - The Boutique Broadsheet which is different from the brand name. Our logo should as such be less of a priority! |
Look and Feel
Each slider illustrates characteristics of the customer's brand and the style your design should communicate.
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Elegant
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Bold
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Playful
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Serious
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Traditional
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Modern
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Personable
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Professional
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Feminine
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Masculine
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Colorful
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Conservative
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Economical
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Upmarket
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Requirements
Must Have:
- All content should be available in the email rather than being click-through.
Design should reflect our brand identity.
Space for the following must be included:
- Banner heading
- Footer for opt-out text
- 'We love' section with space for three images and descriptions
- 'We asked' section with space for a question and three responses.
- Image areas throughout
- Content space
Nice to Have:
- - Twitter & Facebook icons
(www.twitter.com/thisisbento)
(www.fb.com/thisisbento)
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