A Motor Bike Adventure trip "The Southern Crossing"

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Job Type
Logo Design

Task Outline

Create a Logo Design

Task Description

This is the story of 3 guys on motorbikes going on a straight line from the most eastern point to the most western point of Australia without assistant.
We are making a documentary and we need a logo to be used in the website, letter heads and in the film.
The words "The Southern Crossing" Needs to be used in the logo also the slogan “two wheels – East to West” will be used in some occasions.
please see the current logo at www.thesoutherncrossing.com.au
but we are open to all suggestions and ideas.

Logo Text
The Southern Crossing

Logo Styles of Interest

Pictorial / Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)

Deadline
Monday, January 17, 2011

Updates

We need this logo ASAP
Also please see the current logo at http://www.thesoutherncrossing.com.au/

Added Friday, January 07, 2011

Target Market(s)
18-45 Years Old Advanture lovers.
Documentary viewers.

Look and Feel
Each slider illustrates characteristics of the customer's brand and the style your design should communicate.

Elegant		Bold
Playful		Serious
Traditional		Modern
Personable		Professional
Feminine		Masculine
Colorful		Conservative
Economical		Upmarket

Comments and Questions

Submit a question

Alex,

What type of logo are you after?

And are there any other logos that are from this sort of cross country trip that you like?

Regards

Stuart

By sD on Sunday, January 09, 2011 | Reply

Hi Stuart,

Thanks for your reply. We originaly wanted to have the Australian flag & map in the logo but after seeing some of the suggestions we realize that we could go without the flag/map.

One of the designes with just 3 bikers and the words the southern crossing under the image is very nice but its in black and we prefer to see it in diffrent colors.

Can you design something with 3 bikes going right to left and the words "the southern crossing", please.

Cheers,

Alex

By Project Owner on Monday, January 10, 2011 | Reply

Alex,

I had that idea with the map and flag included. I have uploaded a yellow concept and 2 others with a more modern/cleaner look. I will work on your suggestion as well.

Stuart

By sD on Monday, January 10, 2011 | Reply

Stuart,

Thank you for your work on this project.

Here is a feed back about your logo, from our marketing person.

The yellow Australia. This is a playful and fun logo, with inspirations from travel and adventure scenarios, like the arrow etc.
I can assume the only difference between the two logos, is the variance in colour. I feel the darker one is better, considering text is white. Good design because it can be easily inverted and changed. I would look at getting a plethora of colours like blue and green to see what looks best. Yellow is never a great colour to use when printing merchandise etc.

I feel the font is nice and playful down the bottom ''Two wheels east to west'' BUT The Southern Crossing text would need to be more corporate and legible. Perhaps like in #179528 as an example.
The bike imagery would need to be modified.

This type of logo can be incorporated into some fun itinerary and production graphics, using the bikes and arrows etc for animations and print design.

By Project Owner on Monday, January 10, 2011 | Reply

Alex,

Thanks for that feedback, however I can't view the other designs due to copyright and privacy issues in the DesignCrowd agreement. I can only view them once the competition closes.

For a side on picture of the bikes with all their gear, do you have a photo you can email me so I can trace it? I would rather have your bikes than a random image. I looked on the site and there's only one suitable, I will work on this image and upload a concept.

By sD on Monday, January 10, 2011 | Reply