Job Type
Web Design |
Task Outline
- Create a Web Design
- Uncoded webpage layout design
- 2 Pages Design - Homepage + Interior Page
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Task Description
We need Three page website design (home page and interior page template with two looks) with accompanying CSS code. 1. Home page, 2. General Eye-Care page, 3. Cosmetic Eyelid Surgery. #2 an #3 would be only slightly different. See below.
The site being redesigned is http://www.great-eyes.com.
The content will remain consistent with the current site.
Additional graphics will be included, especially a number of "Before and after" photos of patients for the various procedures.
You can see competitive sites here: http://www.google.com/search?q=cosmetic+eyelid+surgury+santa+rosa&ie=utf-8&oe=utf-8&aq=t&client=firefox-a&rlz=1R1GGLL_en___US384
The client likes http://www.see-eci.com, which has a serious look he likes (not necessarily the colors or design). Avoid too many "happy loving couples" and pretty women, on the main page or cataract/general eye-care pages. They are, however, good on the cosmetic pages.
When patients look at the *cosmetic surgery* pages, they can see the pretty women/couples. For *eye surgery* (which is what this is all about) they should see an attractive, active OLDER couple(s) on cataract surgery and refractive surgery pages.
In the US, premium IOL (Intraocular lens - a clear plastic lens that is implanted in the eye; usually done when the natural lens has been removed in a cataract operation) cataract surgery, cosmetic and refractive surgery are not fully paid for by insurance, so patients can afford to pay for it themselves and are more well-off than the normal market.
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Deadline
Thursday, February 03, 2011 |
Updates
- Do not use the graphics or look and feel of the current site. We are looking for a NEW design, not a remix of the old elements.
Added Tuesday, December 28, 2010 - The new logo is at http://www.designcrowd.com/file.aspx?fileLocation=advancedeyecarelogo0.jpg
Do NOT use the old logo. If your submitted design uses the old logo, please fix it and delete the one with the old logo.
Sorry for not making this clearer when we started.
Added Tuesday, January 04, 2011 -
Normal
0
false
false
false
EN-US
X-NONE
X-NONE
I want to see a home page that gives equal
billing to general eyecare and cosmetic and RECONSTRUCTIVE eyelid surgery.
General eyecare should be listed first. This should have the
correct Practice name and Logo: Advanced Eyecare and Cosmetic Eyelid Surgery
Center. The home page should be inviting to both old and young, men and
women. The General eyecare page should have similar appeal.
Cosmetic Page should be decidedly more feminine. The home page
should also highlight Dr. Yohai' s qualification and provide a site
map/navigation.
Added Thursday, January 06, 2011 - The colors of the logo do not need to be limited to black and white. The logos MUST be integrated into the design, not just pasted on the page.
Read the brief carefully and pay careful attention to the target markets.
Added Tuesday, January 11, 2011 - Project Deadline Extended
Reason: Designs are headed in the right direction, but need more refining.
Added Wednesday, January 12, 2011 - vector art uploaded: logo.ai
Added Friday, January 21, 2011 - Project Deadline Extended
Reason: Still considering.
Added Friday, January 28, 2011
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Target Market(s)
OLDER men and women. People whose faces, eyes, etc., have an aged look that they want to look younger. ALSO patients who want to have the best possible vision after CATARACT SURGERY. Patients who want Premium IOL'S which give them vision at both distance and near WITHOUT GLASSES. STATE OF THE ART GLAUCOMA SURGERY. |
Look and Feel
Each slider illustrates characteristics of the customer's brand and the style your design should communicate.
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Elegant
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Bold
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Playful
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Serious
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Traditional
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Modern
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Personable
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Professional
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Feminine
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Masculine
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Colorful
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Conservative
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Economical
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Upmarket
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Requirements
Must Have:
- Easy to read. Some readers may have vision difficulties. Easy to navigate for the elderly market. Cosmetic page may be a little more complex.
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Files
File 1: advancedeyecarelogo tuesday, 04 january 2011 11:58:411
File 2: logo friday, 21 january 2011 02:20:022
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