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Confectionery Gift Box
Packaging Design Job: Confectionery Gift Box
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We are looking for a Confectionery Gift box comprising of 4 different types of sweets such as Cola Bottles and Gummy Bears. ALL sweets are suitable for Vegetarians and are Natural i.e. contain no artificial additives and preservatives - Hence are premium sweets.
The Gift box needs to be modern contemporary for a premium department store such as Selfridges, Harrods, Harvey Nickels and Bloomingdales.
At the moment there is very little in the marketplace when it comes to PREMIUM CONFECTIONERY GIFTS such as our Brand. Current "deemed" competitors are brands such as Hope & Greenwood. However these brands are very "retro" / "old fashioned" and this is NOT what we are looking for.
We want our Confectionery gifts to rival the look and feel of the most premium / trendy Chocolate gift boxes - We want to change the current perception of Confectionery from the "poor cousin" of chocoloates.
Tuesday, November 02, 2010
Appealing to both genders with a bias towards females. Age range 16 - early 40s. Product is upmarket so audience will be relatively affluent as product placement in high-end department stores and boutiques.
Look and Feel
Each slider illustrates characteristics of the customer's brand and the style your design should communicate.
- 1) Our Just Jealous Logo on top face - see attachment
- 2) A "window" for a person to be able to see the sweets inside - see attachment for placement guidelines / dimensions.
- 3) Colour of box to be similar to one of logo colours - see attachment
File 1: attachments_19_10_2010 thursday, 21 october 2010 01:18:351
File 2: pink strip and height thursday, 21 october 2010 01:18:354
File 3: identity thursday, 21 october 2010 01:18:352
File 4: jjid1 thursday, 21 october 2010 01:18:353
Comments and Questions
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Hi, I was wondering if you could give me some feed back on the 3D package design I sent in. I didn't want to go any further if i am in the wrong direction already.
on Friday, October 29, 2010 |
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