Job Type
Logo Design |
Task Outline
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Task Description
We need a new logo for an existing company called 'Printing Central'.
We are a one stop printing business that offers full-colour printing services. Products we offer are the printing of business cards, letterheads, brochures, catalogs, posters, fridge magents, marketing cards etc.
We are look for a fresh and modern looking logo / brand identity that reflects our business. A logo that when people see it, they will automatically realise it is a printing company. It is very important (obviously) that our name is also an integral part of the logo.
For an idea of our business model, we are very similar to:
http://www.vistaprint.com
http://www.printroom.com.au
http://www.worldwide.com.au
http://www.discountprinting.com.au
Please note: Although the above websites are examples of the same business model of ours, we are not looking for logos like there's. We are chasing a very fresh, modern, stylish look.
The logo must work well in vector and be able to be reproduced and recognisable in mono (black & white).
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Logo Text
Printing Central |
Logo Styles of Interest
Emblem Logo
Logo enclosed in a shape
Wordmark Logo
Word or name based logo (text only)
Pictorial / Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
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Deadline
Saturday, September 11, 2010 |
Updates
- Hi All.
Thanks for your submissions.
As per brief, the logo....
Should NOT Have:
An affinity to the colours C M Y K in the logo. Its means a lot to the
printer but nothing to the client. If it helps the logo, fine, but
other than that, I am happy for other colours schemes to be explored.
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Target Market(s)
Male and Female business owners aged from 25-65. Business owners that appreciate a quality product and appreciate a well designed product. |
Look and Feel
Each slider illustrates characteristics of the customer's brand and the style your design should communicate.
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Elegant
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Bold
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Playful
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Serious
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Traditional
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Modern
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Personable
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Professional
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Feminine
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Masculine
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Colorful
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Conservative
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Economical
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Upmarket
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Requirements
Must Have:
- The logo must include the business name. It must speak 'printing and design company'. It must be very modern looking. It must work as well in mono (black and white) as it does in full-colour.
Nice to Have:
- For the logo to instantly recognisable as a printing and design company and to be readable / viewable from a distance.
Should Not Have:
- An affinity to the colours C M Y K in the logo. Its means a lot to the printer but nothing to the client. If it helps the logo, fine, but other than that, I am happy for other colours schemes to be explored.
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