Logo Design Job: Strawberry Stone - New business logo

Design Selected
66 Designs
Package Cost

Want a Logo Design like this?
This customer received 66 logo designs from 20 designers. They chose this logo design from Electric Sparrow as the winning design.

Project PrepaidGuarenteed
Job Type
Logo Design
Industry / Entity Type
Task Outline
  • Create a Logo Design
Task Description
UPDATE: 3 days to go. I do not want to put anyone off from submitting a design, and all designs will be given full consideration, but I have had three superb submissions, any of which I would have been delighted with if I had not seen the other two. All three are very different but they are unique, striking and I am very pleased with the difficult choice I now have.

I think that it may be impossible to beat these three but if you have a unique idea or abstract thought I would be delighted to see your idea, I only thought it fair to mention that the competition is very high.

Thankyou to everyone that has submitted so far. Your time is very much appreciated.


Update: Thankyou for your submissions. The STONE is as important as the Strawberry, if not more so. I have updated the profile too. I realise now that I am looking for something modern, serious and cutting-edge.

The Name: The strawberry is the perfect marketing tool, it just says 'Eat Me, I am Delicious'. The Stone is the solid foundation upon which beauty can be built.

I need a logo for a new business based in Lutterworth, Midlands, United Kingdom. I plan to launch in January and have only just bought the domains and formed a ltd company. The exact nature of the market is still in formation but Strawberry Stone will be something like a photographic studio and a web design agency. (Digital Agency is a description I am considering but not convinced of). Probably for small-medium sized businesses or website owners.
I want to portray something like the juicy, tantalizing strawberry but imply that our websites are built with a stone base, solid, strong and reliable. I think persuading people to trust us is going to be the issue initially.
I do not want a swoosh, or the use of a strawberry instead of the A or W or similar. I have spent some time thinking about this but am absolutely and completely devoid of any ideas that I think are good.
Preferably it would work on small sizes and in black and white as well (for printing on envelopes etc). I have no colour schemes in mind and am open to any suggestions.
The logo will be used on all stationary, products and the website, and will probably form the basis or inspiration for the design of the website too.
I really look forward to your ideas and thankyou for your help.
Sincerely yours,
Logo Text
Strawberry Stone
Logo Styles of Interest
Wordmark Logo
Word or name based logo (text only)
Pictorial / Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wednesday, July 28, 2010
  • I now have a shortlist of three strong designs although the competition is still Open.

    Please continue to submit ideas for our serious consideration.

    When the competition is closed I will share my shortlist with some past customers and potential future customers whose opinions I respect. I will value and trust their feedback but ultimately the decision is mine of course. I will make my final decision within 3 days after the closing date.

    I am still looking forward to receiving new ideas and concepts up until the closing date.

    Thank you for all your submissions and although many designs have now been eliminated I would just like to say how impressed I was with the general quality and creativity shown in all the entries. Thank you for all your time and effort in producing such great submissions.

    Yours sincerely,

Target Market(s)
small businesses, new ventures, individuals.
Look and Feel
Each slider illustrates characteristics of the customer's brand and the style your design should communicate.

Must Have:
- Must be mature and serious

Nice to Have:
- Work in black and white, readable when small
- Preferably more horizontal than vertical

Should Not Have:
- A strawberry replacing a letter in the text.
- A swoosh.

Comments and Questions
Thank you all for your fabulous contributions so far. 

By Project Owner on Wednesday, July 21, 2010 | Reply
I will not be extending the deadline.

I am not sure what the rules are for how long I get to decide the winner (be it an hour or a day etc) after the competition has closed, but I very much look forward to having the opportunity to choose.

I have had a hectic day and tomorrow (Friday 23rd July) will be the same. I hope to provide feedback for each design on Saturday but have been delighted with some of the entries so far. None of the designs so far are 100% right so please continue to submit ideas. I have really appreciated the level of input and creativity and have been amazed by quality and diversity of some of the submissions.

One challange that, I think, is still yet to be overcome, is that of the logo saying Strawberry Stone and not Stone Strawberry. Along the same lines, the Stone part is the core or heart of the strawberry, it is not a Stone Strawberry, it is a Strawberry Stone. 

In truth I have no idea what I am actually looking for, so please feel free to explore. Thank you again to everyone for helping me so much and for the time you have spent on your submissions so far.

Sincerely yours,


By Project Owner on Friday, July 23, 2010 | Reply
Package Cost
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