Packaging Design Job: Label for Glass Cleaning Bottle

Design Selected
23 Designs
Package Cost

Want a Packaging Design like this?
This customer received 23 packaging designs from 6 designers. They chose this packaging design from MW Soluciones Creativas as the winning design.

Project PrepaidGuarenteed
Job Type
Packaging Design
Industry / Entity Type
Task Outline
  • Create a Packaging Design
Task Description
Our New Zealand-based company designs and sells glass cabinets and display cases. 75% of our customers are other businesses who want to display products in their shop or showroom. The other 25% of our customers are householders who want a glass cabinet for their personal collectables. We have been trading 2 years now, and are expanding rapidly.
One thing we really want to do for our customers is provide them with a complimentary bottle of glass cleaner when they purchase a glass cabinet from us. It is a gesture of goodwill, but also will make their experience of owning one of our cabinets more satisfying because clean glass is important with glass cabinets. We have developed our own glass cleaning formula, and now need to put it in bottles to be given away. All we need now is an appropriate label on the bottle that is both recognisable as a glass cleaner and reinforces the image of our company as professional.
The label will be professionally offset-printed with an overseal, and applied to the bottle by hand.
We would like the final output to be in Adobe Indesign, or compatible file format.
The shape of the bottle is conical. The label's APPROXIMATE measurements will be 70mm high, 265mm wide at the bottom and 135mm at the bottom. A similar bottle can be seen on this webpage:
Monday, April 23, 2012
  • Project Deadline Extended
    Reason: Recent submissions have been of a high standard, so I want to provide enough time for this trend to continue.
    Added Tuesday, April 17, 2012
Target Market(s)
The target market will be people who purchase our glass cabinets, most of whom are retailers of some sort but some of whom are householders.
Look and Feel
Each slider illustrates characteristics of the customer's brand and the style your design should communicate.

Must Have:
- "Glass Cleaner"
"Optimised to achieve grease-free sparkling glass"
Showcases Direct logo
Company web address:
"To reorder, email:"
"Non-toxic, Streak-free, No ammonia"
[Corporate colour is green, as per logo. Secondary colours are orange, purple and grey.]
[Please use New Zealand (British) spelling]

Nice to Have:
- Please view our website and brochure on the Resources page for the look and feel of our company. In particular we like our logo, so it is possible you can take a lead from this. The logo emblem is designed to be evocative of glass.
The label can be 5 colour. A spot colour will probably be used for the logo itself. The spot colour is 41,0,70,10.

File 1: glass cleaner bottle label shape monday, 16 april 2012 12:02:482
File 2: logo1 sunday, 08 april 2012 03:47:211

Comments and Questions
Hi, thank you for the invite. Can you please be more clear about the dim. of the label? maybe upload a sketch. Will the label go all around the bottle? will it cover most of the bottles surface? What color is the lid?
many thanks
By Marilena on Thursday, April 12, 2012 | Reply
Fair enough. I''ll try and put a sketch up tomorrow. With respect to your other questions, the label will go all the way around, except for about 10mm. And it will cover about 75% of the height of the bottle, so yes, most of the bottle surface will be covered. The lid (trigger spray mechanism) is going to be either green (like my corporate colour) or blue, depending upon which supplier I get it from. I''m trying to get the green one. Either way, the bottle itself is opaque plastic i.e. not totally clear like most glass cleaners. Just like the one in the link in the brief. Please feel free to ask any other questions.
By Project Owner on Thursday, April 12, 2012 | Reply
By the way, I''m prepared to be flexible here. If someone has a great idea that will take more time and/or money, I''m happy to entertain the idea. Obviously I don''t want to be ripped off, but I''m new to design competitions so I''m not entirely sure how much the money in this competition will buy me.
By Project Owner on Thursday, April 12, 2012 | Reply
Hi, thanks you for invitation, I am working on your project, please put a simple sketch about shape of label , so it will be easier and we can work exactly what you are looking for., I hope you can help this.
Best regards.
Ha Pham designer,
By Hana on Monday, April 16, 2012 | Reply
Some of these designs are looking great, but please bear in mind this link that is in the brief:
This is the shape of the bottle the label has to go on to. I am still working on a sketch of my own design to put up. I might have to extend the deadline.
By Project Owner on Monday, April 16, 2012 | Reply
Thank you for the invitation.
I try to submit designs before deadline.
By Kasia on Monday, April 16, 2012 | Reply
Dear sir, the measurments dont match the bottle as it looks in the link you said. With your dimentions the label should look shorter. Kindly re-check :)
Many thanks
By Marilena on Tuesday, April 17, 2012 | Reply
My diagram is not drawn to scale. The measurements are correct, but I just drew the outline freehand without measuring it.
By Project Owner on Tuesday, April 17, 2012 | Reply
Package Cost
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