Job Type
Logo Design |
Industry / Entity Type
Broadcasting / Radio / Television |
Task Outline
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Task Description
We are in the process of exporting the Family Cook Off format/campaign internationally.
There is a need to re-develop the visual identity to better align it with the quality, international nature of the property
Family Cook Off is an accessible family fun global brand. It’s about sharing and celebrating the best family home cooks in the country and celebrating ‘real families’ and ‘real food’
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Logo Text
Family Cook Off |
Logo Styles of Interest
Emblem Logo
Logo enclosed in a shape
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Deadline
Saturday, May 15, 2010 |
Updates
- We want something simple - needs to work with lots of different partner logos adjacent to the logo and a colour scheme that can change
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Target Market(s)
Cooking and the joy of sharing a meal with family is universal, but obviously the audience will vary market by market. Essentially this needs to appeal to mums/main grocery buyers and families |
Look and Feel
Each slider illustrates characteristics of the customer's brand and the style your design should communicate.
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Elegant
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Bold
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Playful
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Serious
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Traditional
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Modern
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Personable
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Professional
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Feminine
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Masculine
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Colorful
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Conservative
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Economical
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Upmarket
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Requirements
Must Have:
- Must be able to be used in conjunction with partner logos easily.
Nice to Have:
- Can be easily transitioned into animated graphics for television
Should Not Have:
- Not too cluttered or complex with lots of kitchen and cooking utensils
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Files
File 1: supporting file 11
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