Job Type
Facebook Design |
Task Outline
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Task Description
Birth.com.au is Australia's leading website for women for new mums, pregnant women and women who are trying to conceive. You can view our website here: www.birth.com.au
We require a design for our new Facebook fan page to meet the new Facebook "timeline" branding requirements, which include
• Background / landscape image: 851 x 315px Jpeg
• Profile image: High quality image that scales well from 180 x 180 pixels to 32 x 32 pixels Jpeg.
You can see our existing Facebook fan page here which is using the old format: http://www.facebook.com/Birth.com.au
We want the design to really convey the Birth.com.au brand, which is modern, feminine, premium, energetic, empathetic and compassionate. We want users to land on our Facebook fan page and immediately recognise that it is the Birth brand's fan page via brand cues, colours, logo etc....
I really like the way Tiffany & Co. has done their fan page here:
http://www.facebook.com/Tiffany
They use their brand cues, such as colour, logo, fonts & product to let users know they've arrived at the right place. And we need to do the same.
Our logo is the Birth egg which I have attached. And the tag line is "from bellies to babies and beyond", which I have also attached.
I am looking for creative and fun designs that meet our brand requirements. Off the back of this, I am also looking for a designer who can do 20+ hours a week working across Kidspot.com.au, Birth.com.au and Bestrecipes.com.au. So successful designs will have a chance for more regular work.
Thanks so much.
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Deadline
Thursday, March 29, 2012 |
Updates
- Project Deadline Extended
Added Tuesday, March 27, 2012
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Target Market(s)
Pregnant women, first time mums and women trying to conceive |
Look and Feel
Each slider illustrates characteristics of the customer's brand and the style your design should communicate.
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Elegant
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Bold
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Playful
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Serious
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Traditional
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Modern
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Personable
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Professional
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Feminine
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Masculine
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Colorful
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Conservative
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Economical
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Upmarket
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Requirements
Must Have:
- Birth logo
Tagline
Brand colours, fonts etc
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Files
File 1: tagline_green monday, 26 march 2012 01:23:122
File 2: birth colour codes tuesday, 27 march 2012 04:04:553
File 3: birth_logo monday, 26 march 2012 01:23:111
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