Job Type
Logo Design |
Task Outline
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Task Description
We need a logo design for a startup online video dating service based in Australasia called WebDate, to be launched soon. Our point of difference is our mobile phone capable video dating and speed dating technology which allows us to connect daters anywhere, anytime.
We would like to see designs that communicate a safe, fun environment where people can find genuine connections. The logo should include our company name, but not a tag line. We are particularly open to character logos with a stylised couple, but this is not essential. It is essential that the logo is attractive to females as these are the hardest audience to convert in our market segment.
We are open to the types of the designs and colours, but assume that we can tweak colours with the winners.
In terms of file formats, we would appreciate a layered Adobe PSD file or similar equivalent that can be converted to Adobe PSD.
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Logo Text
WebDate |
Logo Styles of Interest
Emblem Logo
Logo enclosed in a shape
Wordmark Logo
Word or name based logo (text only)
Pictorial / Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
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Deadline
Tuesday, March 06, 2012 |
Target Market(s)
Men and women 25 to 50, moderate to high income with minimum high school education who are single. |
Look and Feel
Each slider illustrates characteristics of the customer's brand and the style your design should communicate.
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Elegant
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Bold
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Playful
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Serious
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Traditional
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Modern
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Personable
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Professional
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Feminine
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Masculine
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Colorful
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Conservative
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Economical
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Upmarket
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Requirements
Should Not Have:
- For character logos, character colours must not reflect any race - i.e, no white, black, yellow or red characters. Pink is alright if two characters are present and the male one is blue.
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