Logo Design Job: The Alchemy Tree - Logo design for new software platform

Design Selected
63 Designs
Package Cost

Want a Logo Design like this?
This customer received 63 logo designs from 23 designers. They chose this logo design from purwa as the winning design.

Project PrepaidGuarenteed
Job Type
Logo Design
Industry / Entity Type
Task Outline
  • Create a Logo Design
Task Description
We require a logo design for our new business The Alchemy Tree.
The Alchemy tree is a software platform to bring individuals, a group or many groups together who want to create change in the world. This platform will benefit activists and community groups that require a set of functional tools to communicate, collaborate, formulate ideas, campaign development, network, information gathering, project management and more.

The platform is structured in a way that channels people’s effort to achieve their collective goals. It is fun whilst being productive, social whilst not filling space with irrelevant chit chat, and it brings order whilst encouraging fluidity.

It is user friendly, graphically appealing and engaging.
The Alchemy tree is named as such for the symbolic meaning reflecting the ability to transmute, change, alter (alchemy) and the simple yet ingenious design for life that is reflected in a tree which is continously growing, a self organising system at all levels of complexity and extends and integrates into its environment.

For change in our world to occur, imagine what one person is capable of, now imagine what a group can change, then imagine what many groups can transform when their resources are shared.

Please consider integrating and marrying people, nature and transformational processes into the logo to enable the viewer to "get" what the alchemy tree is all about.
The logo should incorporate:

• Clever (lateral) imagery to reflect the undercurrent symbology of what The Alchemy Tree stands for;
• Professional look, embodying grace and ease;
• Trust and confidence reflected through colour (but not too many colours);
• Inviting and personable; and
• collaborative and personable quality.

The logo developed will be used in printed media, our website that is being developed and the platform.
Logo Text
The Alchemy Tree
Logo Styles of Interest
Pictorial / Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Saturday, February 25, 2012
  • Project Deadline Extended
    Reason: waiting for new designs that match the brief and focus on people transformation and nature :) thanks
    Added Friday, February 17, 2012
  • Hello everyone,

    thanks so much for all your effort, I really appreciated the creativity which went into all the designs.  I have selected a winner and look forward to working with you on a future project.

    Added Sunday, February 26, 2012
Target Market(s)
Individuals, groups and organisations wanting to collaborate
Comments and Questions
Hi there,

Could I please have some feedback on my design :)

By Vinura on Friday, February 10, 2012 | Reply
Hi thanks very much for the designs thus far.. Even though people have been very innovative to integrate the themes, there is often too much emphasis placed in the chemical interpretation (i.e. a literal test tube/beaker) rather than the people and what they create together. This is the message of the alchemy tree... its the people coming together and transforming their collective effort through the alchemy tree to achieve the change they want to see.

It would be great if people could have another try and new designers grab this from the start : )

All the best
By Project Owner on Monday, February 13, 2012 | Reply
Package Cost
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