Logo Design Job: Influential Motorcycle Blog Needs Logo Redesign/Update

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55 Designs
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This customer received 55 logo designs from 21 designers. They chose this logo design from Alien Cookie as the winning design.

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Job Type
Logo Design
Task Outline
  • Create a Logo Design
Task Description
We need a logo update/redesign for our internationally known motorcycle blog, which is highly influential in the industry. We cover motorcycle news, racing, rumors, and more.

We are primarily seeking an update to the text portion of the logo, but remain open to an update to the overall identity. That said, please remain focused on the text. Our current and future color scheme is red, black, and white, and the red color must remain #c21415

It is current a serif font, but needs modernization. The text font should be able to look good and recognizable as a standalone logo (without the graphic portion next to it). It must also work well as a two-tone graphic, for use in screen printing, etc.

We will be redesigning the site, however it will still have a similar feel to the current one. Please visit asphaltandrubber.com to gain a sense of our tone and color schemes.

Logo Text
Asphalt & Rubber
Thursday, October 31, 2013
  • Project Deadline Extended
    Reason: Need more time for feedback and internal discussion.
    Added Sunday, October 27, 2013
Target Market(s)
Our current readers are predominantly male between the ages of 40 and 60 with a high household income.
Look and Feel
Each slider illustrates characteristics of the customer's brand and the style your design should communicate.

Must Have:
- Must incorporate color #c21415.

Also must look good as a two-toned graphic, since it will be used in screen printing, etc.

Should Not Have:
- Should not overhaul graphic portion of the logo. We like the way it looks. Again, we're open to some manipulation but would like to keep our identity relatively intact.
File 1: logo-with-words-all-white thursday, 17 october 2013 20:31:184
File 2: tach thursday, 17 october 2013 20:31:161
File 3: logo-with-words thursday, 17 october 2013 20:31:173
File 4: tach-logo-changer thursday, 17 october 2013 20:31:172

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