Job Type
Web Design |
Task Outline
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Task Description
Office* is an exhibition and conference aimed at meeting the business needs of office professionals – the visitors are the ones that make purchase decisions when buying anything to do with the office from office equipment and stationery, event management, training and travel.
The range of exhibitors at this show is unique in Aust – therefore no other show that is similar or as relevant for this target market.
Being that it is a new show – visitors and exhibitors will want a better understanding of what the show is about, and how it is beneficial to them.
Office UK, Canada & US – will need to keep similar ‘brand guidelines’ but the functionality and layout is not appropriate. Eg. half a page on static banner branding is waste of space.
http://www.officeshow.co.uk/ and www.officecanada.ca and http://www.office-tradeshow.com/
Some examples of Aus websites who are targeting same type of customer:
http://www.businesschicks.com.au/
http://www.marbig.com.au/
http://www.averyproducts.com.au/avery/en_au/
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Deadline
Wednesday, January 04, 2012 |
Updates
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Target Market(s)
Office Managers, Executive Assistants / Personal Assistants, Office Professionals, |
Look and Feel
Each slider illustrates characteristics of the customer's brand and the style your design should communicate.
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Elegant
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Bold
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Playful
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Serious
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Traditional
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Modern
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Personable
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Professional
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Feminine
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Masculine
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Colorful
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Conservative
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Economical
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Upmarket
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Requirements
Must Have:
- The website will be built into a CMS. The website will need to offer:
Homepage:
Clear CTA's - Visitor (Register free) and Exhibitor (Book a Stand)
“what’s new/hot” section on homepage
3 or 4 content areas for in-event promotions
Data capture – this will need to very visible on home page
All to fit within 'one fold'.
Content Page:
Relevant CTA's - Visitor (Register free) and Exhibitor (Book a Stand)
Sitemap file attached
Sitewide:
Social media integration
I would like to see designs for a content page as well as the homepage.
Nice to Have:
- Floating navigation/call to action bar (top, bottom or side) - eg, http://thenextweb.com/me/2011/12/20/anonymous-takes-down-key-government-websites-in-egypt-once-again/, http://mashable.com/2011/12/19/flickr-2011/
Should Not Have:
- Elements requiring Flash
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Files
File 1: office_corporate_branding tuesday, 20 december 2011 03:21:141
File 2: sitemap tuesday, 20 december 2011 03:21:142
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