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Boutique Financial Advice Firm - Logo Design Required
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MPFS is a boutique financial advice firm based in Victoria, Australia providing clients with ongoing guidance on their financial affairs. We aim to create a lifelong mutually beneficial relationship with like-minded clients aged between 45-65 (majority are small business owners). Most clients come to us through word of mouth and referrals by accountants.
We require the following tag line (slogan) to be included in the logo: your financial partner through life
Logo design - we want something that stands out, is modern, clean, elegant and professional. We prefer the logo to include the following:
MPFS, a pictorial element and the tag line: your financial partner through life
Demographic: Mainly 45-65 year olds, high net worth clients, business owners
Design applications: Stationary, websites, we will utilize the logo as a cut out in the “glass frosting” within entrance area, board room and all partitioned offices. Might use logo in embroidery for “office shirts (as part of dress code). Might use logo as watermark in stationery. Will be used on website, letterheads, business cards and all other stationery. We intend to make more use of social marketing over time.
Reason for rebranding: our current logo looks dated and the wording of our company is too long (Mornington Peninsula Financial Solutions) and it was therefore decided to only use the initials MPFS. We also wish to create exclusivity around the brand now so that our clients associate us with an exclusive personalized financial service offer.
Our website is www.mpfs.com.au if you would like more information about what we do. Please no stock imagery for the logo.
Edit: Please avoid colour backgrounds. Our preference would be be white/transparent. Thanks.
Main word: MPFS Tag line: your financial partner through life
Logo Styles of Interest
Acronym or letter based logo (text only)
Pictorial / Combination Logo
A real-world object (optional text)
Tuesday, November 08, 2011
Thanks for the designs so far guys. Please keep them coming. We'll begin posting feedback shortly.
Added Thursday, October 27, 2011
Project Deadline Extended
Reason: Deadline has been extended as we have a long weekend public holiday in Australia in the coming week. To account for this, we will allow an extra 4 days.
Added Friday, October 28, 2011
Look and Feel
Each slider illustrates characteristics of the customer's brand and the style your design should communicate.
- - our initials: MPFS
- our tag line: your financial partner through life
- A modern font with a personal touch.
- a third element or dimension
- MPFS must be in red. Please see attached image for the type of red we are looking for. Do not copy this font, just use the colour as a starting point. Thanks.
Should Not Have:
- - Please do not use stock images.
- Do not include illustrations of money, dollar symbols, graphs or other obvious financial symbols.
File 1: red tuesday, 25 october 2011 05:59:571
Comments and Questions
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Please guarantee your project!
Non guaranteed projects receive less designs and slow submission rates
on Tuesday, October 25, 2011 |
Thanks for the feedback. We intend to pay for a logo which we believe suits out business. If a logo suits, then the payment will be forthcoming.
We understand that this may mean less responses. Thanks again.
on Wednesday, October 26, 2011 |
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