Industry / Entity Type
Education / Learning |
Task Outline
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Target Market(s)
wide demographic; mothers of high school students; 16-18 year old high school students; mothers of middle school aged students
we specialize in standardized test preparation- SAT, ACT, etc- though we also provide general subject high school tutoring
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Requirements
Must Have:
- must be very clean, professional, traditional, cohesive, and easy to navigate/extract information.
variety of stock photos attached (can use these or your own)
copy is also attached- (not ALL of the text in the attached file needs to be used but please try to include most of it in a pleasing way) - CAN LEAVE SPOTS WITH "TEXT GOES HERE"
please use your discretion when choosing when/if something must be cut. For example, services and founder''''s background, the fact that all tutors are ivy league ba, ma, and phd grads, and our trademarked mastery methods must be worked in somehow...
must utilize the "Insight elite college preparation logo" (attached)- please provide logo section of design as a removable/resizeable object in the ai file.
lastly, we use very innovative methods rooted in science (owner is a phd who researches cognition, learning, and memory systems)- we hope for the brochure to convey this and thus separate us from the competition.
color palette: wines, crimsons, creams, grays
Nice to Have:
- cohesiveness
perhaps incorporates the "insight" (wisdom) and/or "in sight" (your college is in sight) concept??
Should Not Have:
- too cluttered
colors: orange, browns, yellow
something corny or gimmicky
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