Packaging Design Job: Wine Label Design - Brand Extension

Design Selected
36 Designs
Package Cost

Want a Packaging Design like this?
This customer received 36 packaging designs from 3 designers. They chose this packaging design from Kasia as the winning design.

Project PrepaidGuarenteed
Job Type
Packaging Design
Industry / Entity Type
Task Outline
  • Create a Packaging Design
Task Description
We are looking for a creative wine label designer to extend our California wine brand (Truffle) with three new wine labels (varietals: Chardonnay, Mascato & Sweet Red). This project is alot about color selection. Final label art should include front and back label design. You should work with our existing label. There is no need to re-create the entire design. Most of the work is already complete. The deal candidate should extend our product line designs with color variations and text for the most part. Final designs should be applied to blank bottle images found in the downloads. New packaging should continue with the design style and format to compliment total wine package. need your help! If you are talented, creative and have good sense of humor we want you to submit your design. Best entries will be reworded and there may be a possibility to become one of the designers on our creative team.

We attached current label designs. We want our new Truffle labels to look very similar to current. All artwork is avaiable to recreate and change text. Please check out other high profile brands such as Barefoot or Gallo to see portfolio extension ideas.
We are open to recreation of the original label for line extension.
We would like for submitted labels to adhere to COLA standards but creative designers should not be discouraged from submitting proposals even if they are unfamiliar with COLA labeling rules. Goverment Warning Statement requirments (COLA) can be found in existing label. You should just need to copy and paste.We can modify the labels for regulatory reasons as needed.
Final Art should be provided in AI file format.

Good luck! Top Design Selections will be awarded 2nd & 3rd place win!
Sunday, September 25, 2011
  • This project is NOT a re-design.  We need to add 3 new wine labels (varietals) to our brand.  The overall designs should remain the same (or slightly alter) and change in color, capsule color or other minor deatils.  The look of the bottle alters the look of each different wine varietal. 
    Added Monday, July 11, 2011
  • Project Deadline Extended
    Reason: still under review and finalization. Out of town business.
    Added Wednesday, August 03, 2011
  • Project Deadline Extended
    Reason: finalizing selections and awaiting changes
    Added Wednesday, August 17, 2011
  • Project Deadline Extended
    Added Tuesday, September 20, 2011
Target Market(s)
female target 25-50, novice drinker, ethnic feel for mascato label, sweeter, unsophisticated pallet. Wine label should be classy and elegant.
Look and Feel
Each slider illustrates characteristics of the customer's brand and the style your design should communicate.

Must Have:
- Truffle Logo, Goverment label warning on back (copy provided), descriptive charactiristics to wine, sub brand title on front, top capsule utilize the truffle logo as seen on Merlot. Copy and text to be utilized is provided. Descriptives can be altered, open for suggestions. Color of labels are going to be key factors. See Gallo, Cupcake, Barefoot designs for ideas. See Brand Ext Notes file.

Nice to Have:
- final label image imposed on wine bottle for total look and feel. Bottle colors and wine colors drastically change appearance of line extension. Open to capsule color changes. PMS colors to be slightly altered after design is chosen and capsule is matched.

Should Not Have:
- busy feel or look. not too wordy
File 1: truffle_front_crop friday, 08 july 2011 19:29:124
File 2: truffle new line extension wednesday, 17 august 2011 02:25:5812
File 3: pink mascato friday, 08 july 2011 19:39:199
File 4: upc images wednesday, 17 august 2011 02:25:5913
File 5: truffle_front_crop friday, 08 july 2011 19:27:311
File 6: truffle logo friday, 08 july 2011 19:29:126
File 7: brand ext monday, 11 july 2011 17:33:0410
File 8: merlot[1] thursday, 14 july 2011 18:43:3911
File 9: truffle label changes - chard tuesday, 20 september 2011 20:05:3314
File 10: truffle3x4_back_update friday, 08 july 2011 19:29:125
File 11: red_galaxy_swirl friday, 08 july 2011 19:27:312
File 12: sweet-chardonnay_over[1] friday, 08 july 2011 19:39:197
File 13: truffle label changes -merlot tuesday, 20 september 2011 20:05:3315
File 14: sweet-red_over[1] friday, 08 july 2011 19:39:198
File 15: truffle logo friday, 08 july 2011 19:27:313

Comments and Questions
So what exactly would you like to see? All three bottle designs, and if so what are you wanting on these bottles. Sorry if I'm asking something that has been stated in the brief, but I read multiple times and was unsure of exactly what you're looking for so clarification would be wonderful.

By Sara Hill on Friday, July 8, 2011 | Reply
Please see the Brand Ext File in the downloads.

We do not want the label redesigned.  We want to add three new labels (wine types) to extend our brand (i.e. Sweet Surrender, Chiffon Chardonnay, Sweet Brule Mascato).  The wine bottle color and shape will vary to give differentiation.  You can find images of the bottles in our downloads, so you can design your label to match. 

However, we also need changes to labels.  Not only in text content, but color as well.  Also, please feel free to change the capsule (cap) color to match designs.

This is a national brand so it needs to look good.  
By Project Owner on Monday, July 11, 2011 | Reply
what is size of label?
you give us swirl psd, which we want to use?

By aayam on Tuesday, July 12, 2011 | Reply
The swirl is attached in the downloaded files.  The label sizes are: Back 4x3; Front 4.875 x 2.5
By Project Owner on Wednesday, July 13, 2011 | Reply
PLEASE NOTE:  Wine labels NEVER have borders !  They always bleed. Very inexspensive designs for mom and pop wines do.  Please look at national branded labels if you have no experience with wien label design.  They are typically rich in color. COLOR is everything with wine label design.  You MUST consider the color of glass, and wine whe designing a comlplete package. We have added bottles to the downloads that you can design labels for with the correct color. Capsules colors should always match designs. Look at Gallo or Barefoot Wines for ideas.

Merlot - Deep Red w/ dark green bottle (almost black)
Sweet Red - Light red w/ clear bottle
Chiffon Chardonnay - Clear bottle white wine w/ yellow hues
Pink Mascato - Clear bottle w/ Pink Wine
By Project Owner on Thursday, July 14, 2011 | Reply
By Daniel Lopez Denham on Thursday, July 14, 2011 | Reply
it should be a pdf file???
By Project Owner on Thursday, July 14, 2011 | Reply
Sorry it was a bad file. I have deleted it. You should not need it.  The Truffle Merlot label you see is our existing label that weare happy with.  We want three additioal labels for different varietals (i.e. Charddonnay, Mascato, Sweet Red).  they should match the format and theme of the existing one. However if you a BETTER idea and would like to propose an entire label redesign i am open to looking.  However it MUST be better. 
By Project Owner on Thursday, July 14, 2011 | Reply
Dear Sir,
may becouse i m italian and i do not really understand if the new line of wine bottles (3) has to follows the existing style and the setup of your labels (Graphics elements, lettering, shapes and contents).
So, i really whould like issue my professional proposal as i worked for 20 years in this job and in tuscany are very very hard to have client satisfaction.
Now, you talk about 3 new labels, ok... with Truffle Logo as main on the front label, then you says that all is set up with your old labels BUT you want creative for what?
Is the new line unic? Are the 3 new labels of same line? Shall has all 3labes same Motive?.
Can be 3 totally different things even if target is the same?
Please ... your files attached (eccept the Truffle logo and the back labels) make confusion. Caps must match with color, this means we do not need to check that but create the label, give you the Pantone number and your Caps Supplier will produce with Pantone.
Please, be strait and clear if you reallywant a professional Label without changing every single elements.
I would like put once the energy for it if you think is a case.
Thank you very much in advances.
By ItalianBlue on Thursday, July 14, 2011 | Reply
Dear Project Owner.
Sorry I was out of my workplace for some time and I am late to submit you designs because your project is closed. If you are interested in my designs let me know please and I can send them to you.
Best regards,
By Ksenka on Tuesday, July 19, 2011 | Reply
Please submiitt your designs.  Thank you
By Project Owner on Friday, August 5, 2011 | Reply
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